Introducing Sendful: your unfair marketing advantage
Strategy, content, and every channel, running end-to-end. Here's why we built the marketing engine we wish we'd had.
Most founders we know are stuck between two bad options.
Option one is an agency. They want $5k to $15k a month and a six-month minimum. You write the brief, they send you a slide deck, you spend your Tuesday giving feedback on a LinkedIn post they drafted, and the quarter ends with half the work shipped.
Option two is hiring a marketer. A competent one runs $100k a year plus benefits, and they take three to six months to get traction. If you're early enough that marketing is still an experiment, that's a scary commitment.
Most people end up in option three, which isn't really an option. They do it themselves, at night, inconsistently. They buy three tools, stitch them together, and ship something every few weeks when the guilt gets loud enough.
Sendful is a proper version of option three.
What Sendful does
A marketing team has four jobs. Sendful does all four.
- Strategy. It builds a marketing plan around your business. Your customers, your product, your voice, where you want to go. Not a template. A plan.
- Content. Social posts, blog articles, and newsletters. Written on-brand, queued for your approval, ready to ship.
- Distribution. Everything goes out, on time, to every channel. You don't touch a scheduler.
- Insights. It tracks what landed and what didn't, and that feedback shapes next month's plan. Nothing gets forgotten.
Why we built this
We're a small team at Adapter. We've run marketing for our own projects from a laptop at 11pm, we've paid agencies more than we want to admit, and we've hired marketers before the business was ready. None of it scales the way the business actually grows.
The pitch we kept making to ourselves was simple: most marketing work is the same four jobs, done in a loop, and most of it is well within reach of software. The parts that aren't, we still build tools around. The parts that are, we just do.
Who Sendful is for
Founders. Operators. Small teams. Anyone who needs real marketing output and can't stomach the agency bill or the hire timing. If you've been running marketing out of a Notion doc and five browser tabs, we built this for you.
If you have a 20-person marketing team and a real CMO, Sendful isn't the pitch. Hire more humans. You're fine.
Try it
7 days free. No credit card. You get a full strategy and real content shipping by day two. If it isn't pulling its weight by day seven, walk away. No billing kicks in unless you decide to keep it.