Comparison
Sendful vs Metricool
Metricool does part of the job a marketing team does. Sendful does all of it. See the feature-by-feature breakdown.
Sendful
Starting at $99/mo
- Full marketing plan, built for your business
- Content across social, blog, and newsletter
- Published to every channel, automatically
- 7 days free. No credit card required.
Metricool
Starting at Free
- Free plan manages 1 brand, excludes LinkedIn and Twitter/X, and caps scheduling at 20 posts per month
- Starter begins at EUR16/month annually for up to 5 brands, with Twitter/X available only through an add-on
- Team and client management, approval workflows, API access, and Looker Studio connector require Advanced
Feature comparison
Side-by-side breakdown
| Feature | Sendful | Metricool |
|---|---|---|
Strategy building | ||
Content planning | ||
Blog articles | ||
Newsletters | ||
Learning loop | ||
Scheduling | ||
Analytics | ||
Content generation | ||
Team collaboration | ||
Bulk scheduling | ||
Content calendar | ||
Hashtag suggestions | ||
Best time to post | ||
Link in bio | ||
Social inbox |
Platform support
Where you can publish
| Platform | Sendful | Metricool |
|---|---|---|
| X (Twitter) | ||
Why switch
What you get with Sendful
Features included in Sendful that Metricool doesn't offer.
Strategy building
Included in all Sendful plans. Not available with Metricool.
Content planning
Included in all Sendful plans. Not available with Metricool.
Blog articles
Included in all Sendful plans. Not available with Metricool.
Newsletters
Included in all Sendful plans. Not available with Metricool.
Learning loop
Included in all Sendful plans. Not available with Metricool.
Hashtag suggestions
Included in all Sendful plans. Not available with Metricool.
FAQ
Common
questions
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