Guides
Cold email, explained properly
Everything here is how we actually run outbound for clients. Use it to do it yourself, or to know exactly what you are buying.
CAN-SPAM Compliance for Cold Email
What CAN-SPAM requires of cold email: truthful headers, a postal address, honored opt-outs, and the deadlines. Plus how US rules differ from GDPR and CASL.
How to Set Up Google Postmaster Tools
How to set up Google Postmaster Tools, verify your domain, and read the spam rate, reputation, and authentication data that protects cold email deliverability.
How to Use Intent Data for Outbound
How to use intent data for outbound: first-party vs third-party signals, where the data is weak, and how to layer it on an ICP-fit list without wasting sends.
Outbound Sales: A Practical Playbook
A practical outbound sales playbook: how the motion works end to end, from ICP and list building through sequencing, deliverability, and qualifying replies.
Cold Email Copywriting That Gets Replies
Cold email copywriting that earns replies: subject lines, openers, a single CTA, personalization that scales, and follow-ups that add a new reason to respond.
Cold Email Deliverability: The Complete Checklist
Every step that keeps cold email out of spam: domain setup, SPF, DKIM, DMARC, warmup, volume ramping, list hygiene, and the monitoring that catches problems early.
Cold Email vs LinkedIn Outreach for B2B
An honest comparison of cold email and LinkedIn outreach: where each channel wins, platform limits, cost per conversation, and how to combine the two.
How Many Cold Emails to Send Per Day
The real answer is a ramp, not a number: per-inbox daily norms, why new domains start small, and worked sending plans for 3,000 and 15,000 emails a month.
How to Define Your ICP for Outbound
A working process to define your ICP for outbound: mine closed-won deals, layer firmographic and trigger criteria, size the list against TAM, then refine.
SPF, DKIM, and DMARC for Cold Email
How to set up SPF, DKIM, and DMARC on a dedicated cold email domain: record shapes, alignment, the DNS mistakes that break setups, and how to verify.
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